Reciprocal Link Strategy

Reciprocal link means your website links to another website and that website links back to you. Search engines use link popularity to rank websites. Exchanging reciprocal links with other sites will build a great link directory that will motivate visitors to bookmark your website to get access to your link directory.

One of the factors search engines use to determine your relevancy to a search term is the number of websites linking to your website. This is an effective way to increase your search engine rankings.

Three key success factors for a reciprocal linking strategy are:

1. Quality of links should outweigh quantity
2. Link partners must relate to your site content
3. Partners should link to you from pages listing as few links as possible

Reciprocal linking helps in two ways:

1. They increase your web site traffic, from people who click on the links.
2. Reciprocal links also play a major role in boosting your rankings in
search engines.


Quality guidelines - specific guidelines

· Avoid hidden text or hidden links.
· Don't employ cloaking or sneaky redirects.
· Don't send automated queries to Google.
· Don't load pages with irrelevant words.
· Don't create multiple pages, subdomains, or domains with substantially duplicate content.
· Don't create pages that install viruses, trojans, or other badware.
· Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
· If your site participates in an affiliate program, make sure that your site adds value.
· Provide unique and relevant content that gives users a reason to visit your site first.


Ways on gathering sites for link Exchange

One way to find link partners is to do searches in major search engines such as Google, Yahoo and MSN! To find sites which complement yours but are not direct competitors.

You can also find sites to link exchange by searching for the following phrases in the search engine:

"Submit a URL" +"your keyword(s)"
"Submit an URL" +"your keyword(s)"
"Submit Website" +"your keyword(s)"
"Submit a website" +"your keyword(s)"
"Submit your website" +"your keywords(s)"
"Suggest link" +"your keyword(s)"
"Suggest a link" +"your keyword(s)"
"Suggest site" + "your keyword(s)"
"Suggest a site" + "your keyword(s)"
"Suggest URL" +"your keyword(s)"
"Suggest a URL" +"your keyword(s)"
"Suggest an URL" +"your keyword(s)"
"Suggest Website" +"your keyword(s)"

NOTE: Must include the quotation mark to ensure the search engine only return pages with the exact search phrases you enter. Also try to replace "Submit a URL" with any of the following search phrases: Add site, add link, add a link, submit URL, submit site, submit link, link exchange or visit the site http://www.inboundlinker.com/.

This hustle free strategy will help you to get the link forms automatically base on the given keyword.


Guidelines:

In link building campaigns, the golden rule must strictly follow:

§ Always stay out of bad neighborhoods.
§ Obtain links exclusively from relevant sites.
§ Stay out of FFA (Free for All).
§ Don’t join external link exchange programs or link farms.
§ Don’t send a "blanket" email to hundreds of sites asking for a link.
§ Don’t consider links with redirect.
§ Obtain links from pages with specific pagerank as discussed with the client.
§ Only gain links over an extended period of time, so that you don’t get a sudden increase in the number of links to a page.

At Internet Advantage must follow a well-established methodology based on a full understanding of your needs and requirements of client. It is very important that the staff responsible for the link campaign is familiar with their website, their competitors, the market they are aiming at and their core business in order to work efficiently and achieve the most valuable links. However, the best way to build long-term link popularity is to offer good content and features providing real value to your visitors. People will discover your website.

One-Way Linking Process

There are some ways to get one-way links. There are thousand of sites for any categories of site have. All you have to do is to follow your competitor’s link backs and then approach relevant ones for link request. How you'll find link backs list of your competitors? It’s very simple just use linkdomain: www.yourcompetitorurl.com in yahoo search to find link backs of that site. Then sort a relevant to your site and then make an email request. You should know here that one-way links are many times more effective than reciprocal link building.

Quality guidelines - specific guidelines

· Avoid hidden text or hidden links.
· Don't employ cloaking or sneaky redirects.
· Don't send automated queries to Google.
· Don't load pages with irrelevant words.
· Don't create multiple pages, subdomains, or domains with substantially duplicate content.
· Don't create pages that install viruses, trojans, or other badware.
· Avoid "doorway" pages created just for search engines, or other "cookie cutter"
approaches such as affiliate programs with little or no original content.
· If your site participates in an affiliate program, make sure that your site adds value.
· Provide unique and relevant content that gives users a reason to visit your site first.

Ways to get one-way links

· Create a useful, interesting web site so that other sites will naturally link to it.
· Submit your site to major directories, such as Yahoo! and DMOZ.org, in the appropriate
category.
· Write articles and submit them to newsletters, which are then archived online.
· Submit brief, useful hints to newsletters for the same reason.
· Submit articles to article directories.
· Publish articles on your site and invite other sites to publish them on their sites, with a
link to you.
· Write testimonials
· Participate helpfully in forums that allow a text link to your site in a signature.
· Buy ads in newsletters on your topic that are archived online.
· Locate industry-specific directories and submit your site to them.
· Create simple web-based free software
· Create downloadable software, which contains links to your site.
· Get listed in business directories.
· Create a blog and get it listed in blog directories.
· Join business associations, which list their members' sites online.
· Submit your downloadable software to software directories, such as
· ownload.com
· Use PHP rather than JavaScript to ensure search engines parse your headings and links.


Method:

Search engines are getting smart. Reciprocal links are important still, but they don’t get as much points as one-way links anymore. How do you build these one-way links? SEO experts often say, “have great content, great tools, people will link to you automatically.” This sounds a lot easier said than done. Other people will say something like “write great articles and publish them.” Yes, it is a great way to get incoming links and get people to know about your site; however, there are only a few reputable sites.

These are the strategies that can get you one-way links legitimately. It has been used by many webmasters effectively already.

This entry will talk about the two ways One Way Link Strategy

1. Create one more site with a different web hosting company. This site called “the helper site”.
2. Build 100+ reciprocal links to the helper site.
3. Before you start your linking, do the deep linking first to easily crawl your link page of your
helper site.
4. Now you are ready for one-way link exchange. What you do is gather a list of site you want
to submit links to.
5. Create links to all the A Sites on your “helper site”.
6. Now, write emails to all the webmasters on “A sites” (one email at a time), letting them know
that you like their sites and want to do a 3 way link exchange. Tell them that you have put
their link at your “helper site”, and ask them if they can link back to your main site. Reverse
the email and email all the webmasters on “B sites”.
7. Now you have seen clearly how to build one-way links to both of your sites. Here is some of
my notes about this strategy:
· Never link from the main site to the helper site
· This strategy works better if helper site has a PR3+ rating already.
· The success rate is around 20% depend on how well done your helper site is. If your
helper site looks like a link farm, then you won’t get the links.
· Use gimmicks. [Ex: sound play with a mouse over.]


Other techniques to getting One-way links:

Visiting competitors site
A refinement of this strategy is to visit your competitors' sites and the sites you'll find there are potential reciprocal links partners.

Fulfilled links
A strategy, which you can assure that the site you contacted, is proven and tested to our previous client’s.

Blog Posting
Make a blogs comment on same industry blogs. Try to visit http://www.technorati.com/ to search related blogs.

Directory Submission
Submit on related directories to archive immediately.

3-way linking
Make an alternative ways such as 3-way linking and buying links for prior posting.



About the Author

Ryan Yatol. Link Specialist of several sites around the internet. Looking to get TOP on major search engines such as Google, Yahoo, MSN and AOL etc.

Secrets of Getting Links

Obviously, you want to increase your site's relevancy, right? Good. That's the goal here: to make sure you start building the right kind of links for your site in order to improve your search-engine results.

To this day, the best way to build links is still doing it by hand. Here are the steps you should follow when building links:

1.Set a goal

Link building takes a lot of time, but it is very effective and easy to do, so you want to keep at it. Set a goal for the number of links you want as a way to stay motivated through the process.

Depending on the sites you ask and your approach, your results will vary. But a general rule of thumb is to set your linking goal at four-to-six times higher than the number of links you actually want to receive. You need to set your goal higher because most sites will not want to trade links, for various reasons.

2.Make sure your site is worth a link

This means your site must offer something of value to entice other sites to link to yours.

If all your site does is sell products or services, you need to get busy creating some additional linkable content. Examples of linkable content include how-to articles, product reviews, tools, tips and so on. Creating content can be tough, but if you don't have some on your site already, you've got to do it. Adding linkable content not only will encourage others to link to your site, but it will improve the overall quality of your site for your visitors.

Make it easy on yourself by writing about something you know that relates to your site. This column is a perfect example. It teaches without trying to sell something. The best part of creating linkable content is that if you do it well enough, you will find that people will link to your site without you even asking, and that's the easiest way to build links.

You're not a writer? You can always add free tools or free downloads. Also, consider creating a links page prior to requesting a link trade with a site. You can usually expect a better reception from a potential link partner if they can see where you will place the link to their site.

3.Determine the type of sites you want to trade links with

This takes some thought. You need to figure out all of the different types of sites that could potentially trade links with you. Focus on sites that are related to your target market.

Here's a good example:

I worked on a site related on finance, so I approached sites that related on my industry such as credit, loan, stock exchange and marketing etc.. Once we accumulated links from those sites, we then developed a section of our site on finance and asked for links from all of the sites we could find that addressed finance. In the end, we significantly increased the number of links to our site from other sites in our target market. Plus, we added about 10 additional pages of content to our site that our visitors enjoyed and we continue to link to. This helps significantly in search-engine placements.

4.Get equipped to evaluate your link partners

To make the most of your efforts, you don't want to spend too much time going after links from sites that the search engines don't think are valuable. While it isn't perfect, the Google Toolbar can help you decide which sites are quality link partners and which aren't. The toolbar integrates with your Web browser. It helps you by displaying the "page rank" of each site you visit. Put simply, page rank is a rough indicator of what Google thinks of a site. You can rest assured that if Google thinks it is a good site, it probably is. The higher a page ranks the better. One strategy is to try to link up with sites that have pages ranked as high as or higher than your own.

5.Locate quality link partners

There are many ways to find link partners, but the easiest way to find quality link partners quickly is to start at Open Directory and Yahoo!. Open Directory and Yahoo! are good places to start for three reasons:

These directories are both so difficult to get listed in that each potential link partner you find there is likely to be of a higher quality than those you would find elsewhere.

Yahoo! and Open Directory greatly boost a site's link popularity when they list a site. Your site will receive a little bit of that boost each time someone from one of those directories links to you.

The links you build don't help your link popularity in the search engines unless the engines know about the link. The search engines crawl the sites listed in Yahoo! and Open Directory on a regular basis, so by starting your linking campaign here you can be sure the search engines will find you new links quickly.

To find partners, simply start searching for terms that are related to the types of link partners you decided are best (step No. 3 above). While surfing your potential partner's Web site, keep your eye on their page rank (step No. 4).