Tiktok while sleep

SEO for Google PR

Is Google PR really dead? Some web hosting and web development companies believe that it is a business opportunity and claim that they can do SEO and help you position websites in top of search engines results. Unfortunately, they only help you to open a paid search marketing account in Yahoo! Search Marketing or Google Adwords and take some of your budget as service fee. No matter you open an account yourself or use those service provider, you require to bid and pay for each click in search engines.

In an online forum post a discussion on Google PR, people from anywhere are speculating about what is going on. In fact, one member was quick to point out that the last big shift Google had, we saw the PR system go down as well. This begs the question... Are we seeing a Google marketing scheme just to shake people up?

What will it mean if Google's PR systems stays down?

In many ways, Google needs to be improved upon their busted PR system. There are so many areas they payed attention to forums and blogs all around the world, they would have more than enough feedback about their PR system to fix this growing PR issue.

Page ranking is a potentially a great system. It can be a great system if it directly ranks websites properly by relevancy, content and not simply by the number of links pointing to an individual website.

These days, you see a website with few medium relevant links pointing to it while its front page holds a PR of 7-8 out of 10. How does SEO company justify that?

Until then, take this old story and find other ways to build your business online. Don't worry about what Google is doing, worry about what you are doing to improve your internet marketing campaign.

Internet + Blog = $

Now a day, most people ask on how to make money on the internet. The internet is packed of information to gather about on make money and there are lots of different approaches you can find to make money online.

Paying post is one of the newest blog monetizing today. These allow you to get paid on blog posting or writing some product reviews. High page rank (PR) of your blog is not the base for you to get approved. The only thing blog should be good and quality content should be indexed by google with a quantity of good content and content, blogs age should be 90 days live - minimum, at least with an existing Twenty (20) posts written from the prior of the registration.

There are quite a lot of ways to earn money online by blog advertising and blog marketing is one of the realistic but simple and efficient ways of earning money using your blog. Being compensated for posting is a pretty simple job to find by means of Internet and in recent times it is coolest trendy for individuals who like to monetize their blog|s.

Blog advertising involves blogger and advertiser, using their online form where you can register to having an access account, then registering blog|s. Generally sponsored review sites now a-day has minimum words limit and it differs on the amount of advertiser’s offered. The highest quantity of words the bigger the amount they offered.

By paying individual bloggers for their blog posts, is for them to be able to promote the web sites or product of the advertisers to wide ranging of people, and most these people most likely will be interest in visit their web site linked in the blog|s because of the written reviews by most bloggers. An additional possibly reason to having paid post is to collect or gather more backlinks and becoming a most searchable by users and be crawled by major search engines such as Google, Yahoo and MSN also most probably to increase their search rank traffic positions on search engines.

Nothing Comes Easy

At present whatever things in life, nothing comes easy when it comes to making money, including earning money using blog. This is mainly challenging for me as a newbie. But if you know me will, I am not the type of person that give up easily. You need to push yourself to the limits if you’re in seriously making money online.

Payingpost is a new place where you can monetize your blog/s. But before you begin getting some opportunities to review, you will ask to install the PayingPost Code first and placing onto your site. Payment will be scheduled after 2 weeks from the date they approved your post.

There is lot more about blog advertising like paying post they have a quicker system on payment process and it should be done via PayPal.

Does PPC Make SEO Lazy?

SEOBOOK's Aaron Wall, in what will likely be a hot post around the social news and bookmarking universe, serves up candid and insightful thinking on the long term competitive advantage of classic search engine optimization vs. pay per click. His writing style is hungry and tone passionate. Aaron's got his Mojo on in this delightfully self-effacing comparison of SEO & PPC's long-term value.

Wall writes, "This is why I like SEO so much more than PPC. Most people are too lazy to spend years researching their topic, years building a brand, years building links, and years building social and customer relationships. We are afraid of failure, afraid of success, and afraid that we are investing too much in one place. But, if someone sees me ranking in the organic results they can't just clone it unless they know SEO well, and are committed for the long haul."

Many A-list SEOs have weighed in to the dialog regarding the Tao of SEO and PPC in tandem and separately. For additional perspective read "PPC vs. Organic," David Naylor, Lee Odden's classic 2006 "The Lame PPC and SEO Debate," and sugerrae's recent rant, "The Lazy SEO vs. The Lazy Monetizer." In a street level video interview, Rand Fishkin discusses using PPC to test organic concepts, PPC vs. SEO in China, and other useful concepts.

Posted by Marty Weintraub

Legitimate SEO Company emphasizing on Google Optimization

NDDW is SEO Services Company in India that provides all Google Optimization basics while optimizing a website for their clients. They provide all emphasis on the basics like navigation, defining keywords and Meta tags, search engine friendly content, and other Google Optimization factors.


In the recent times basics have become necessary to ensure that a website is worth and paying. Even if the website is designed in a beautiful and fantastic way, no one ever visits it unless it is properly optimized. So the website is designed keeping in view the major search engines in mind. Thus following tasks are being implemented in order to create website for promotion.

Navigation - A website is designed in such a way that it is accessed by both human and crawlers. The technology that stops search engines to spider the pages is generally avoided. The standard html is generally used so that the majority of search engines are able to follow the links on a website.

Such types of fonts are used by the webmasters that the website text is easy to read.

Large graphics are generally avoided as it takes a lot of time to load. Both search engines and visitors become impatient if it takes a long time to view the content with graphics. Free hosting services that are unreliable and slow in processing are generally avoided.

The WebPages are created in such a way so that they look consistent. All the pages have consistent look, color scheme and navigation.

The most important information on the website appears above in points and marked bold so that the visitor need not have to search the entire content and navigate the whole site. Search site button is there in order to search a key phrase within the site.

Contact information is provided on the website to define the credibility. Including contact information on the website shows that there is some serious and legal business entity.

Each page of website contains unique title and description that is related to the content of the website. JavaScript is generally avoided as it is not search engine friendly.

Keywords and key phrases are defined in a natural way. Website content is written for humans not for search engines.

Each page of website focus on one or two keywords phrases, no more and no less. The keywords are incorporated into Meta tags and web copy.

Thus an optimized website brings search traffic and visitors that have a natural interest in the product or service. Optimization is a part of designing process.

NDDW also pays attention on all the basics for promoting a website starting from defining the navigation structure to the keyword basics, creation of content and avoiding JavaScript and graphics.

http://www.nddw.com

Guide Before Selecting An Online Games

We know that casino games is one of the most popular entertainment for elders now a day, though there are many casino web sites which provide different casino games with various offers and bonuses, players should be careful while selecting the casino site to play for. They must look out for the casinos which will provide them quality games, where the player can trust and where there are best player services.

While selecting an online casinos you have to pay attention on certain things such as on the reputation of the casino website, on the software provider, bonuses offered by the casinos like sign up bonus, payout time, graphics, game play, speed, monthly tournaments bonus and no deposit bonus, selection of games qualifying for wager, customer services offered by the casinos also about the blacklisted countries and many more. Before playing in any casinos you have to go through the terms and conditions of the casino site and must understand it properly.

Online-casino-list.com guide have list for top online casino games to help you choose and determine which the best online casino for you to begin with.

Negative SEO - The Saboteurs Of Search - Mixx

Negative SEO - The Saboteurs Of Search - Mixx

How to Fix Blog Advertising

#1 - Blog owners need to think like advertisers! This is the overarching rule. When it comes to ad placements and ad positions/formats you have to ask yourself: if I was paying to drive traffic to my blog what would that campaign look like?

#2 - The 125×125 isn’t going away but you must supplement it with “interruption sized” banner sizes and placements. My suggestion is adding in a 468×60 at the top of the site and a 300×250 at the bottom of individual post pages. Then once all three units are in place you need to ROADBLOCK the two larger ad units for the same. So for each page impression one of the advertisers would get their ad on the top of the site (468×60), an ad in the left margin (125×125) and your ad at the bottom of the post (300×250). All advertisers will get 100% exposure in the 125×125 section on the right margin.

#3 - A monthly sponsor thank you post. The sponsor post serves two purposes: a. reach the rss readers who don’t see the website based and b. get the advertisers exposure in the content area of the page where readers won’t miss them. Ideally the format allows the advertiser to add a logo and then a message that could be a description of their product/services along with a coupon code special for this site.

#4 - Creative creatives! The ad has to draw the visitor’s attention and entice a click. Adding a call to action like “click here” “get started”, etc, can help. It is important to try a number of different ads and test CTR to see what ads perform the best for you. Even when you think you have one, it will go stale over time and ideally you are swapping out your creative monthly but this is hard to do. Our most successful ad for TLA didn’t even mention our company name it was just this ad below run on TechCrunch:

Care home

Today, home service contract is one’s best bet.

Resources for home aid company are too many. There are so many qualifications you need to know to assist you on choosing the right reputable agency. At the start you can use the services of a professional agency so that you learn all the details things. Some suggested questions to ask when looking for in-home care are: license agency, the services they provide, services must available 24 hours a day, seven days a week. Once you're well versed to handle things yourself you can venture out by yourself and get started on your quality homes.

A standard home care protects a homeowner or a house buyer from the expenses involved in repairing or replacing bettercaring.com have 3 care categories option you choose: the Care Home, Residential Care and Finance. These will help you understand bout home care system and guide for choosing plan for your long-term care – home care or residential care even your monetary necessities.

This should make you think many times before you embark on taking money through home care insurance.

Want to know me more?

Who is Ryan Yatol?

Ryan is 24 year old (A.K.A drflaco11), a link specialist for couple of years. Graduate of B.S Information Technology at Asian College of Science and Technology (ACSAT) and recently reside at St.John, Puntod, Cagayan de Oro City, Philippines 9000.

He interested in everything, but his main interest is in the Search Engine Optimization (SEO) such as keyword research, creating incoming links, improving SERPs rank on major Search Engines (Google, Yahoo and MSN), increasing link popularity, increasing page rank (PR) and increasing website traffic.

He also interested in monetizing blog, just like few days ago he had joined smorty. com, after he registered, he submit one of his blog to smorty and luckily it was accepted and started getting paid to his blog by writing articles. You can write anything 'bout your opinions, ideas and points of view about your advertisers sites then you will get paid for blogging. And of course you have the right to select a subject where in your most interested in but it should be unique content.

There’s a lot more about smorty.com they have a fastest way of payment process and most effective tool to increase your search engine rankings.

Things To Know Before Playing Poker

Online poker was played early late 90s by the form of IRC poker. This is the typically kind of card games in the internet now a day, on which gambling was the common pastime of most elder. But before that try to and do research online to know more about poker game or sign up on poker forums and ask a recommendation on which the best poker room sites as will as information, tips and ideas.

There are several poker sites that can provide the most comprehensive online poker resource tips to help you to maximize you betting techniques and minimize losses when gambling. But regardless of which gambling you choose, you'll need to familiarize yourself with the entire set of game policies, rules as will as their ability on how to bet opponents. You also need to learn the sequence of play and the betting structure of the game.

Compokers.com site can provide you a complete set of poker online game rules from poker history to poker tournament result and as much information on great poker game all you can fine it here.

Your Ecommerce Provider

The growth of technology now a day is very extensive especially on IT industry. There are billions of people today experiencing the joys of being connected online and shared the huge network with hundreds of billons user online all over the world.

It is possible for every data if you were online abuse comes from hackers and virus creators just to create chaos and harm your computer system. But you can prevent this with the element in your Internet security system called antivirus software.

It’s just as you would like to sell you product online, you need a constituents for you business like an ecommerce software. Its act like the same way to normal shopping in the groceries stores or mall and allows customers to find products that they are looking for.
But if you would like to build an online business make sure that your shopping cart software is tied up to your ecommerce merchant account features like:

Offer other alternative payment methods other than credit card
Take into account, reporting and statements
Make sure your credit card processing system is secure from fraud

There are many ecommerce companies there and I highly recommended you Ashop.com.au it’s world-class provider of shopping cart software…

The Historical Game Machine Ever

We back on 18th century when slot machine was invented by a mechanic named Charles Fey of San Francisco together with Mills Novelty Company. They developed a few new slot machines and distributed. This trend consisted of few symbols such as stars, bells, horseshoes and playing card.

Slot machine is one of the classical forms of casino today. It is almost 70 years now since the first time appeared in the entertainment casino.

Now a day every individual are know how to navigate the entire internet in order to find their needs like surfing or searching some free online games such as online casino, poker, online slot machine and other reputable internet casinos reviews.

But there’s much more about slot machine like http://www.Privbetting.com is been online since 2001 and they developed the monkey slots websites to help people find the best reliable online casino review on the web.

Slot machines produce excitement to everyone who loved playing online games whether you choose to play a slots tournament online or in actual games you are guaranteed exciting, fun and the opportunity to win jackpot and bonuses prizes.

Have Fun With Online Game

First thing first before you play an online casino, you need to search on the internet for some information about the game. This will give you some idea and technique in order to improve your skills by watching TV or going to the casino to watch live gambling games. The more you watch the better you will become an intelligent on those things you.

You can play casino games thru online you can find many online gambling rooms that will allow you to play free live against the computer. But if ever you want to play real game look some online casino gambling operators who follow the regulation and guidelines for your assurance and safety. The reputable operator should be fully licensed and legal. The gamble software should be proven and tested for honesty to assure their members are fairness of all games.

Online gamblers should strictly avoid those sites that do not offer information freely, as they are generally not licensed by any authority, therefore this may not be a safe place to play online gambling.

Maximize Profits Across Internet

Now a day every individual are interested in purchasing items online and should know how to navigate the entire internet in order to find their needs.

If you are planning to sell your product online, choose the best ecommerce software solution that would be fit to your online business focus on the things that you are interested in, a shopping cart software that lot more than just a cart, a software can help your internet business in other capacities as well, including:

Payment Processing - as well as check, COD or other methods of possessing payments.
Inventory Control – to keep track your inventory and generate reports.
Shipping - software offer a shipping tool that calculates shipping costs for customers based on parameters.
Tax Calculation – for some states that requiring a tax for online sales.
Marketing – a shopping cart that can sell anything.
Security – protected software by encrypting information, processing credit cards through reputable processing services.

These are some classification on how to choose the right and reliable shopping cart tool.

But before that you must have learn how to use the necessary software to manage your online store and increase sales.

Why You Should Reveal Your SEO Tactics To Clients

When you buy search services, some agencies merely provide a general overview of their SEO methodology without revealing any details. They claim this relieves the client from being bogged down in the minutiae of implementation. In reality though, these firms are simply trying to keep their intellectual property under wraps and create a dependence for their implementation services. With a little help though, well trained in-house teams are fully capable of implementing search strategies on their own. So why should a search marketing firm, which has spent considerable time and money developing proven methods, risk losing a client by empowering them with proprietary knowledge and skills?

Search engine optimization (SEO) is mission critical in today's business environment, and many organizations conduct SEO in-house because of the immediacy and convenience of having all hands on deck from the various departments involved in SEO planning and implementation. However, seasoned SEO technicians are hard to come by and many firms (with or without experienced people) find it beneficial to leverage expert consultants that provide on-site search training for in-house personnel.

This creates a need for search agencies that are willing to engage their clients in the details of SEO. Transparent firms educate clients on proven SEO strategies, customize a tactical-level roadmap and provide detailed documentation and training on their processes. Furthermore, they encourage the client to rely on objective analytics as proof of success. In the end, knowledge transfer and accountability empower the client and make the agency a strategic business partner.

For one thing, even if you provide information to your clients, SEO is constantly evolving so it will still be your responsibility to keep up the pace. But still, there's a benefit of knowledge transfer. With the constant changes in the industry, "[a]ctive clients can provide additional eyes and ears to industry changes and trends, as well as practical insights into the effectiveness of advanced SEO tactics."

The client should also learn the philosophies and processes behind keyword research, page selection, content development and optimization, link building, and social media marketing.

By acting on the Diagnostic Audit findings, the client can identify obstacles that are hindering their efforts to achieve top search rankings.

Finally, it is also of critical importance to understand the value of analytics. With the right training, your clients can understand the complexity of analytics applications.

Hustle Free Loan

Getting a cash advance nowadays is easy. But before you choose a payday loan lender, investigate first. Look online to choose a reputable company and it has a solid privacy policy. Look for a company that offers a simple application and approval process. Choose a lender that has been in business for at least several years at least you could do to keep yourself away from financial nightmare.

But there is so much more on Payday Loan cash advance I’ve noticed a few things to look out with when choosing the right lender with regard to financial arrangements that simply make life so much easier like http://www.cashadvance1500.com/ the loan amount will be deposited directly into your checking bank account or savings account immediately after approving of your application. The loan approval criteria is based only on your personal information like employed people meet such as employment status, minimum income at least $1,000 per month, and an active checking or savings account.

For the best payday loan cash advance experience I recommend http://www.cashadvance1500.com is the right site to save your financial crisis.

Google Changes Algorithm?

Google seems to be changing their algorithm early this year and making the search results more related.

For more details of the news, keep watching on video.

Online Casino

We know that playing casinos online is one of the most popular past times, especially among the elderly members of our society. Although this game is fun and interesting it also requires skill, talent and initiative for you to win. This is the most interesting games I ever play, I have been playing online casino for a couple of years, and every time I’ve been on the game I experience a win, it hardly seems the time required for such a small win is rather outrageous.

But there is so much more to the online casino game. I’ve noticed a few things to look out for when choosing an online casino with regard to financial arrangements that simply make life so much easier like Dexcasinos.com site is the best guide for online casinos site since 2001. And it also reviews poker rooms, however playing at casinos online is always been their focus.

For the best online gambling experience we recommended this online casino site.

SEO Dictionary

Search Engine Optimization Dictionary

Algorithm
An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list of sites ranked in the order that the search engine deemed most relevant. Search engine algorithms are closely guarded in order to prevent exploitation of algorithmic results. Search algorithms are also changed frequently to incorporate new data and improve relevancy.

Algorithmic Results
Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to the search engine. However, paid listings do appear alongside algorithmic results in many search engines, provided they are relevant. Improving a website’s unpaid algorithmic results is known as Natural Search Engine Optimization.

Alt Tag/Alt Text
An alt tag is the HTML text that appears while an image is loading or when a cursor is positioned over an image. Alt text is useful in Search Engine Optimization because it can include keywords that a search engine looks for in response to a query.

Analytics
Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website’s performance or the success of an Internet marketing campaign.

Anchor Text
Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in Search Engine Optimization because search engine algorithms consider the Hyperlink keywords as relevant to the Landing Page.

Backlinks
Also known as back link, backward link, or inbound links, backlinks are all of the links on other websites that direct the users who click on them to your site. Backlinks can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.

Banned
Also known as delisted or blacklisted, a banned site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Banned sites are ignored by search engines.

Banner Ad
A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high. Clicking on a banner ad will direct you to the advertiser’s website or a designated Landing Page.

Black Hat SEO
Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.

Blacklisted
Also known as banned or delisted, a blacklisted site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Blacklisted sites are ignored by search engines.

Broken Link
Also known as a dead link, a broken link is a link that no longer points to an active destination or Landing Page. Search engines dislike broken links. Keeping all of your site’s links active is an important part of ongoing optimization.

Click Fraud
Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies thus pay for advertising to clients who had no intention of buying from them. Some companies have filed class action lawsuits alleging that ad publishers such as Google and Yahoo! have failed to aggressively confront click fraud because they benefit from increased CPC revenue.

Click-Through
Click-through refers to a single instance of a user clicking on an advertising link or site listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimization.

Click-Through Rate (CTR)
Click-through rate is the percentage of users who click on an advertising link or search engine site listing out of the total number of people who see it, i.e. four click-throughs out of ten views is a 40% CTR.

Cloaking
Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is considered to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking is sometimes used to deliver personalized content based on a browser’s IP address and/or user-agent HTTP header. Such cloaking should only be practiced with a search engine’s knowledge or it could be construed as black hat cloaking.

Contextual Link Inventory (CLI)
Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword match. Ad networks further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads.

Conversion
Conversion is the term used for any significant action a user takes while visiting a site, i.e. making a purchase, requesting information, or registering for an account.

Conversion Analytics
Conversion analytics is a branch of Analytics concerned specifically with conversion-related information from organic and paid search engine traffic, such as the keywords converts used in their queries, the type of conversion that resulted, landing page paths, search engine used, etc.

Conversion Rate
Conversion rate is the next step up from Click-Through Rate. It’s the percentage of all site visitors who “convert” (make a purchase, register, request information, etc.). If three users buy products and one user requests a catalogue out of ten daily visitors, a site’s conversion rate is 40%.

Cost-Per-Acquisition (CPA)
Cost-per-acquisition (CPA) is a return on investment model in which return is measured by dividing total click/marketing costs by the number of Conversions achieved. Total acquisition costs ÷ number of conversions = CPA. CPA is also used as a synonym for Cost-Per-Action.

Cost-Per-Action (CPA)
In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial. CPA is also known as cost-per-acquisition, though the term cost-per-acquisition can be confusing because it also refers to a return on investment model.

Cost-Per-Click (CPC)
Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it can at times lead to Click Fraud.

Cost-Per-Thousand (CPM)
Also known as cost-per-impression or CPM for cost-per-mille (mille is the Latin word for thousand), cost-per-thousand is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for every 1,000 users who see their ads, regardless of whether a click-through or conversion is achieved. CPM is typically used for Banner Ad sales, while Cost-Per-Click is typically used for text link advertising.

Crawler
Also known as Spider or Robot, a crawler is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Delisted
Also known as banned or blacklisted, a delisted site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Delisted sites are ignored by search engines.

Description Tag
Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. The description tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that site. Search engines are now giving less importance to description tags in lieu of actual page content.

Directory
A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. A directory’s servers provide relevant lists of registered sites in response to user queries. Directory Registration is thus an important method for building inbound links and improving SEO performance. However, the decision to include a site and its directory rank or categorization is determined by directory editors rather than an Algorithm. Some directories accept free submissions while others require payment for listing. The most popular directories include Yahoo!, The Open Directory Project, and LookSmart.

Doorway Page
Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer form of Cloaking or Spam. However, doorway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.

Dynamic Content
Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain “static content.” Many e-commerce sites create dynamic content based on purchase history and other factors. Search engines have a difficult time indexing dynamic content if the page includes a session ID number, and will typically ignore URLs that contain the variable “?”.Search engines will punish sites that use deceptive or invasive means to create dynamic content.

Flash Optimization
Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites feature Flash movies/animation, yet because search engine Crawlers were designed to index HTML text, sites that favor Flash over text are difficult or even impossible for crawlers to read. Flash Optimization is the process of reworking the Flash movie and surrounding HTML code to be more “crawlable” for Search Engines.

Gateway Page
Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on gateway pages as a softer form of Cloaking or Spam. However, gateway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.

Geographical Targeting
Geographical targeting is the focusing of Search Engine Marketing on states, counties, cities and neighborhoods that are important to a company’s business. One basic aspect of geographical targeting is adding the names of relevant cities or streets to a site’s keywords, i.e. Hyde Street Chicago apartments. Another important element of geo-targeting is increasing your site’s presence on Local Search engines.

Geographic Segmentation
Geographic segmentation is the use of Analytics to categorize a site’s web traffic by the physical locations from which it originated.

Google AdSense
Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is shared with Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud). Google uses its search Algorithms and Contextual Link Inventory to display the most appropriate ads based on site content, Query relevancy, ad “quality scores,” and other factors.

Google AdWords
Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages (SERPS) and Google AdSense host sites.

Graphical Search Inventory (GSI)
Graphical Search Inventory is the visual equivalent of Contextual Link Inventory. GSI is non-text-based advertising such as Banner Ads, pop-up ads, browser toolbars, animation, sound, video and other media that is synchronized to relevant Keyword queries.

Gray Hat SEO
Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content.

Hidden Text
Hidden text is a generally obsolete form of Black Hat SEO in which pages are filled with a large amount of text that is the same color as the background, rendering keywords invisible to the human eye but detectable to a search engine Crawler. Multiple Title Tags or HTML comments are alternative hidden text techniques. Hidden text is easily detectable by search engines and will result in Blacklisting or reduced Rank.

Hit
Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server’s access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page’s HTML file. A better measure of traffic volume is the number of pages/HTML files accessed.

HTML
The acronym HTML stands for HyperText Markup Language, the authoring language used to create pages on the World Wide Web. HTML is a set of codes or HTML tags that provide a web browser with directions on how to structure a web page’s information and features.

Hyperlink
Also known as link or HTML link, a hyperlink is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization Strategy.

Index
An index is a Search Engine’s database. It contains all of the information that a Crawler has identified, particularly copies of World Wide Web pages. When a user performs a Query, the search engine uses its indexed pages and Algorithm set to provide a ranked list of the most relevant pages. In the case of a Directory, the index consists of titles and summaries of registered sites that have been categorized by the directory’s editors.

Inbound Links
Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.

Impression
Also known as a page view, an impression is a single instance of an online advertisement being displayed. Search engines and ad networks use impression statistics to charge advertisers on a Cost-Per-Thousand (CPM) basis.

Internet Marketing
On a fundamental level, Internet marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, Internet marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-Through Rate.

Internet Marketing Consultant
Also known as SEO professionals or SEO specialists, Internet marketing consultants use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank.

Internet Promotion
Also known as search engine promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and Page Rank.

Keyword
Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the searched keywords. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted keywords relevant to their products or industry.

Keyword Marketing
Keyword marketing is the use of keyword-optimized content and keyword-specific Link Text to emphasize a site’s relevancy to those terms and thereby increase Rank for related web queries. Keyword marketing can also be done through keyword-based ad programs such as Google AdSense. Keyword marketing is an essential component of Search Engine Optimization.

Keyword Submission
Keyword submission is an all-inclusive term for the keyword research/selection, bid cost assessment and budgeting that companies undertake to begin Pay-Per-Click keyword campaigns with advertising networks such as Google AdWords, Yahoo! Sponsored Search and Microsoft AdCenter.

Landing Page
The landing page is the page on which a visitor “lands” after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link. The landing page can be a site’s homepage, but is usually a page designed to appeal to users who Click-Through a specific ad or link. Landing pages are also used to monitor site traffic and measure an advertising campaign’s success. Well-designed landing pages that are relevant to a user’s keyword query will improve Conversion Rates and play a critical role in Search Engine Marketing.

Link
Also known as hyperlink or HTML link, a link is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization Strategy.

Link Baiting
Link baiting is the creation of content that incites users to link to your page from another website. The types of link bait vary tremendously, but they include highly informative articles or news stories, useful resources and sometimes controversial or sensationalistic content. Link baiting is a White Hat SEO technique used to help a site improve its Link Popularity and Page Rank. Some sites use link baiting as the centerpiece of a Website Marketing campaign.

Link Exchange
A link exchange is a quid pro quo arrangement or reciprocal link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.

Link Farm
A link farm is a webpage or group of webpages that exist solely to increase the number of Backlinks in a site’s link network. A link farm is meant to increase a site’s PageRank or popularity and thus improve its search engine Position. However, link farms are considered a form of Spam and sites that rely on them are penalized by search engines.

Link Popularity
Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. However, link popularity is not solely a matter of quantity. Page Rank is achieved when Backlinks are located on reputable, relevant sites rather than so-called Link Farms. Most search engines use link popularity as a factor in their Algorithmic Results.

Link Text
Also known as anchor text, link text is the visible, clickable text between the HTML anchor andtags. Clicking on link text activates a Hyperlink to another web site. Link text is very important in Search Engine Optimization because search engine algorithms consider the hyperlink keywords as relevant to the Landing Page.

Listings
Listings are the indexed sites that appear in ranked order on a Search Engine Results Page in response to a user Query.

Local Search
Local search refers to both the addition of geographical keywords (cities, streets, etc.) to Search Terms and the use of Yellow Pages-type Search Engines such as Google Maps, Yahoo! Local and AskCity to find business services in a particular zip code. Search Engine Placement Services use local SEO to help traditional “brick and mortar businesses” connect with customers in their community.

Marketing Analytics
Marketing analytics is a branch of Analytics concerned specifically with marketing-related information from organic and paid search engine traffic, such as Unique Visitors, keyword-generated sales, Cost-Per-Click advertising, Click Fraud, Search Engine Marketing, etc.

Meta Description Tag
Also known as a description Tag, a meta description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. The meta description tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that site. Search engines are now giving less importance to meta description tags in lieu of actual page content.

Meta Keywords Tag
A meta keywords tag provides search engines with a list of keywords that are relevant to a webpage. This can improve search engine Rank for a page by ensuring it’s properly indexed. However, search engines are now giving less importance to meta keywords tags in lieu of actual page content.

Meta Robots Tag
A meta robots tag (named for a search engine Crawler or Robot) lets page authors prevent their webpages from being added to a search engine’s Index. Alternatives to a meta robots tag are Robots.txt files and password protection.

Meta Search Engine
A meta search engine derives its listings by running user queries through multiple other search engines and then summarizing the results. A meta search engine does not maintain its own Index. Listings are displayed by meta search engines either in aggregate or categorized by search engine source. An example of a meta search engine is Dogpile.com.

Meta Tags
Meta tags are HTML tags placed in a webpage that contain information for Crawlers and web browsers. Types of meta tag information include page descriptions (Description Tag), page-relevant keywords (Meta Keywords Tag), whether a page can be indexed (Meta Robots Tag), copyright, page refresh dates and redirection instructions.

Natural Listings (or Natural Optimization)
Also known as organic listings, natural listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Natural listings can contain Paid Listings, but only if they fulfill the same requirements as natural listings. The best way to improve a site’s natural listing Position is through Natural Search Engine Optimization.

Natural Search Engine Optimization
Also known as natural optimization, organic search engine optimization or white hat SEO, natural search engine optimization is the use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank and Click-Through Rate. Because about 80% of web users look at Natural Listings first, natural SEO offers a much greater chance of long-term business success than Paid Listings or Pay-Per-Click ad campaigns.

Optimization Services
Also known as Internet promotion, site optimization, or search engine placement service, optimization services are all of the methods a Search Engine Optimization Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.

Organic Listings (or Organic Optimization)
Also known as natural listings, organic listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Organic listings can contain Paid Listings, but only if they fulfill the same requirements as organic listings. The best way to improve a site’s organic listing Position is through Natural Search Engine Optimization.

Outbound Links
Outbound links are all links from a particular webpage that lead to other pages, including pages in the same domain. An excessive number of outbound links can damage a site’s Search Engine Positioning because a Spider may perceive it as a Link Farm.

Page Rank (or PR)
PageRank is a link analysis algorithm developed by Google founders Larry Page and Sergey Brin. A number from one (lowest) to ten (highest) is assigned to a webpage as a measure of its importance, specifically the likelihood that a user will arrive at that page by randomly clicking Links. PageRank is not the same thing as Rank.

Paid Inclusion
Paid inclusion is an advertising program offered by some search engines in which a page is guaranteed inclusion in the Index in exchange for a fee. Unlike Paid Placement, the rank of paid inclusion pages is determined solely by the search engine Algorithm. Paid inclusion sites may or may not be labeled as advertisements depending on Search Engine policy.

Paid Listings
Paid Listings, as opposed to Natural Listings or Organic Listings, are sites that appear on a Results Page because money was paid to the search engine for inclusion and/or position. Paid listings is used as an all-inclusive term for the practices of Paid Inclusion and Paid Placement.

Paid Placement
Paid placement is a program in which advertisers’ listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding. Unlike Paid Inclusion listings, paid placement listings are usually displayed separately from Natural Listings and are labeled as advertisements or sponsored links. Google and Yahoo! Search Marketing (formerly Overture) are two of the largest paid placement search networks.

Pay-Per-Click (PPC)
Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it has at times led to Click Fraud.

Position
Also known as rank, position is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top ten position will often employ a Professional Search Engine Optimization company. Consumer studies have shown that most search engine users click only on sites that occupy the top ten positions.

Position Reporting
Position reporting is the monitoring of daily changes in search engine Position for indexed URLs that have been optimized for specific keywords by a Search Engine Optimization Company. Position reporting is also used to generate a Search Engine Ranking Report.

Professional Search Engine Optimization
Professional search engine optimization is the modification of a website by an SEO company in order to increase its Position and Page Rank and improve its Click-Through Rate and Conversion Rate.

Query
A query is a question or instance of questioning. A search engine query is a user’s request for the information (i.e. webpages) in a search engine’s Index that is most relevant to a Keyword or set of Search Terms. Query is sometimes used to mean the actual keywords a user enters in a search box.

Rank
Also known as position, rank is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top-ten rank will often employ a Professional Search Engine Optimization company. Consumer studies have shown that most search engine users click only on sites that occupy a top-ten rank.

Reciprocal Link Exchange
A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.

Registration
Also known as search engine registration or search engine submission, registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Registration is a basic but important part of Search Engine Optimization.

Results Page
Also known as search engine results page, the results page is the collection of ranked Listings displayed in response to a search engine Query.

Robot
Also known as Crawler or Spider, a robot is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Robots.txt
Also known as robots exclusion protocol, Robots.txt is a text file stored in a site’s root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection.

SEO Professional
Also known as Internet marketing consultant or SEO specialist, SEO professionals use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank.

SEO Services
SEO services are all of the tools used by a Professional Search Engine Optimization company, including Analytics and Keyword Marketing.

SEO Specialist
Also known as Internet marketing consultant or SEO professional, SEO specialists use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank.

SEO Strategies
SEO strategies are the techniques used in Search Engine Optimization to improve a site’s Position and Page Rank and increase its Click-Through Rate. A few SEO strategies are keyword research and content writing, optimized HTML code, and improved Geographical Targeting.

Search Engine
A search engine is a website that enables users to Query an Index of stored webpages gathered by a Crawler for information relevant to specific criteria expressed via a Keyword or Search Terms. The Rank of information/websites on the corresponding Search Engine Results Pages is determined by relevancy as measured by the search engine’s Algorithm and/or payment made to the search engine by indexed sites. Sites ranked solely by relevancy are known as Natural Listings or Organic Listings in contrast to Paid Listings.

Search Engine Marketing (SEM)
Search engine marketing is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization.

Search Engine Marketing Professional Organization (SEMPO)
The Search Engine Marketing Professional Organization (SEMPO) is a non-profit professional association founded in 2003 to increase awareness of the benefits of search engine marketing and provide educational resources to members and consumers.

Search Engine Optimization (SEO)
Search engine optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of SEO strategies such as directory and search engine Submission, website optimization, content writing and improved Link quality. Please see our SEO services for details.

Search Engine Optimization Company (SEO Company)
A search engine optimization company employs SEO Strategies to improve a website’s Search Engine Placement.

Search Engine Optimization Consultants
Also known as SEO professionals or SEO specialists, search engine optimization consultants analyze a website’s Position and Keyword strength and offer solutions for improvement.

Search Engine Optimization Software Systems
Search engine optimization software systems enable marketers to generate site data and automatically customize Submission schedules. However, automated submissions should generally be avoided in favor of submissions catered to each search engine’s rules.

Search Engine Optimization Strategy
Search engine optimization strategy refers to the specific optimization plan an SEO company employs for the site promotion of an individual client.

Search Engine Placement
Search engine placement means the tactics used by Site Optimization firms to improve their clients’ Rank. The term search engine placement is sometimes used to mean the Position of a website on a Results Page.

Search Engine Placement Services
Also known as Internet promotion, optimization services or site optimization, search engine placement services are all of the methods a Search Engine Optimization Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.

Search Engine Positioning
The term search engine positioning can be used in two different ways. The first is to describe the ordering process of indexed websites being ranked by a search engine Algorithm in response to a Query. The second refers to the use of Search Engine Optimization to achieve a higher search engine Position.

Search Engine Promotion
Also known as Internet promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and PageRank.

Search Engine Ranking Report
A search engine ranking report is a monthly, weekly or daily report of the Position of a company’s website Listing in relation to their top Keywords. Position Reporting enables companies to monitor the success of an SEO strategy or Cost-Per-Click advertising campaign.

Search Engine Registration
Also known as search engine submission or web submission, search engine registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine registration is a basic but important part of Search Engine Optimization.

Search Engine Results Page (SERPs)
Also known as a results page, the search engine results page is the collection of ranked Listings displayed in response to a search engine Query.

Search Engine Submission
Also known as search engine registration or web submission, search engine submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine submission is a basic but important part of Search Engine Optimization.

Search Terms
Also known as keywords or query terms, search terms are the word(s) or phrase(s) a user enters into a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the search terms that were queried. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted search terms relevant to their products or industry.

Shopping Search
Shopping search engines or search engines with a shopping feature (such as Google Product Search, formerly known as Froogle) allow users to comparison shop by providing lists of sellers and prices in response to a product Query. Some shopping search sites require Paid Inclusion or offer Paid Placement.

Site Optimization
Also known as Internet promotion, optimization services or search engine placement service, site optimization refers to all of the methods a Search Engine Optimization Company uses to improve a site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate.

Spam
Spam refers to any and all Search Engine Marketing techniques that violate search engine guidelines or attempt to gain increased Rank for a site using content that is irrelevant, deceptive or of little value to users. Types of spam include Hidden Text, content that contains nonsensical Keyword repetition, deceptive Cloaking or numerous Doorway Pages that redirect users to the same Landing Page. If a search engine detects spamming the offending site will be Blacklisted or lose Position. Spam is a Black Hat SEO technique.

Spider
Also known as Crawler or Robot, a spider is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Submission
Also known as search engine registration or search engine submission, submission is the providing of a URL to a Directory or Search Engine for inclusion in its Index. Submission is usually free but can also require payment. Submission is a basic but important part of Search Engine Optimization.

Title Tags
A title tag is an HTML tag which contains a sentence of text describing the contents of its associated webpage. Title tags are a very important part of Search Engine Optimization because they are frequently used as the text links that lead to sites from a search engine’s Results Page. The best title tags contain strategic keywords that will help a site be indexed properly and appeal to human search engine users.

Three-Way Link Exchange
A three-way link exchange is a Reciprocal Link Exchange established between three domains. However, unlike a two-way link exchange, not all three sites link to each other. Page A links to Page B and Page B links to Page C and Page C links to Page A. Page B does not post a reciprocal link to Page A and Page C does not post a reciprocal link to Page B. Three-way link exchanges are used by owners of multiple websites to increase the Link Popularity and Page Rank of new or smaller sites.

Unique Visitor
Unique visitor is a web traffic measuring term which means the registering of at least one hit on one page of a web site from a unique IP address during a specified report period (typically anywhere from twenty-four hours to a month). A subsequent hit(s) by the same IP address is not counted as a unique visitor during that report period. Unique visitor count can be an effective way of measuring the success of an SEO strategy.

Web Analytics
Web analytics is a branch of Analytics that uses web traffic records to study the behavior of website visitors. Data such as Unique Visitors, Hits, page views, and the connection between Landing Pages and Conversion Rates are used to improve a website or marketing campaign.

Website Marketing
Also known as Internet marketing, website marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, website marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-Through Rate.

Website Optimization
Also known as search engine optimization, website optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of optimization strategies such as directory and search engine Submission, Keyword Marketing and improved Link quality.

Website Promotion
Website promotion refers to the marketing aspects of Search Engine Optimization, such as Keyword Submission, Paid Inclusion, and other techniques to increase a site’s exposure.

Website Promotion Services
Also known as search engine marketing, website promotion services is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization.

Website Submission
Also known as search engine registration or search engine submission, website submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Website submission is a basic but important part of Search Engine Optimization.

White Hat SEO
Also known as natural search engine optimization or organic search engine optimization, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank and Click-Through Rate. White hat SEO does not involve the use of Cloaking, Spam or any other Black Hat SEO techniques.

XML
XML is an acronym for Extensible Markup Language, a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags.

XML Feed
An XML feed is a form of Paid Inclusion or Search Engine Submission in which an XML document is used to provide a search engine with information about multiple web pages. An XML feed is particularly useful for multimedia sites or database sites that draw a variety of relevant search queries.

Source: http://seo-jakarta.blogspot.com/