Monday, February 18, 2008

Does PPC Make SEO Lazy?

SEOBOOK's Aaron Wall, in what will likely be a hot post around the social news and bookmarking universe, serves up candid and insightful thinking on the long term competitive advantage of classic search engine optimization vs. pay per click. His writing style is hungry and tone passionate. Aaron's got his Mojo on in this delightfully self-effacing comparison of SEO & PPC's long-term value.

Wall writes, "
This is why I like SEO so much more than PPC. Most people are too lazy to spend years researching their topic, years building a brand, years building links, and years building social and customer relationships. We are afraid of failure, afraid of success, and afraid that we are investing too much in one place. But, if someone sees me ranking in the organic results they can't just clone it unless they know SEO well, and are committed for the long haul."

Many A-list SEOs have weighed in to the dialog regarding the Tao of SEO and PPC in tandem and separately. For additional perspective read "PPC vs. Organic," David Naylor, Lee Odden's classic 2006 "The Lame PPC and SEO Debate," and sugerrae's recent rant, "The Lazy SEO vs. The Lazy Monetizer." In a street level video interview, Rand Fishkin discusses using PPC to test organic concepts, PPC vs. SEO in China, and other useful concepts.

Posted by Marty Weintraub


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Anup said...

The PPC vs SEO Debate is never ending but smart marketers know how to combine the two for strategic advantage. It is a fact that sites listed both on right hand and left hand side of google get higher conversion rates. More information on

Anonymous said...

It’s a very good article for the people like me who are looking for one or the other ways to increase pagerank of the website. Newbie’s won’t know how to increase their website traffic. But, by this article they came to know all the stuffs about how to get the rank of the page and so many. To increase your website traffic main thing is content. So make sure to writ the content in a proper way.

Thanks Andrew
search engine optimization agency.

Kool said...

SEO and PPC are two different things.Always SEO expert suggest PPC for the support of SEO.At the start of launching of website PPC gives traffic and conversion.
banner design

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