Monday, February 18, 2008

Does PPC Make SEO Lazy?

SEOBOOK's Aaron Wall, in what will likely be a hot post around the social news and bookmarking universe, serves up candid and insightful thinking on the long term competitive advantage of classic search engine optimization vs. pay per click. His writing style is hungry and tone passionate. Aaron's got his Mojo on in this delightfully self-effacing comparison of SEO & PPC's long-term value.

Wall writes, "
This is why I like SEO so much more than PPC. Most people are too lazy to spend years researching their topic, years building a brand, years building links, and years building social and customer relationships. We are afraid of failure, afraid of success, and afraid that we are investing too much in one place. But, if someone sees me ranking in the organic results they can't just clone it unless they know SEO well, and are committed for the long haul."

Many A-list SEOs have weighed in to the dialog regarding the Tao of SEO and PPC in tandem and separately. For additional perspective read "PPC vs. Organic," David Naylor, Lee Odden's classic 2006 "The Lame PPC and SEO Debate," and sugerrae's recent rant, "The Lazy SEO vs. The Lazy Monetizer." In a street level video interview, Rand Fishkin discusses using PPC to test organic concepts, PPC vs. SEO in China, and other useful concepts.

Posted by Marty Weintraub

Legitimate SEO Company emphasizing on Google Optimization

NDDW is SEO Services Company in India that provides all Google Optimization basics while optimizing a website for their clients. They provide all emphasis on the basics like navigation, defining keywords and Meta tags, search engine friendly content, and other Google Optimization factors.

In the recent times basics have become necessary to ensure that a website is worth and paying. Even if the website is designed in a beautiful and fantastic way, no one ever visits it unless it is properly optimized. So the website is designed keeping in view the major search engines in mind. Thus following tasks are being implemented in order to create website for promotion.

Navigation - A website is designed in such a way that it is accessed by both human and crawlers. The technology that stops search engines to spider the pages is generally avoided. The standard html is generally used so that the majority of search engines are able to follow the links on a website.

Such types of fonts are used by the webmasters that the website text is easy to read.

Large graphics are generally avoided as it takes a lot of time to load. Both search engines and visitors become impatient if it takes a long time to view the content with graphics. Free hosting services that are unreliable and slow in processing are generally avoided.

The WebPages are created in such a way so that they look consistent. All the pages have consistent look, color scheme and navigation.

The most important information on the website appears above in points and marked bold so that the visitor need not have to search the entire content and navigate the whole site. Search site button is there in order to search a key phrase within the site.

Contact information is provided on the website to define the credibility. Including contact information on the website shows that there is some serious and legal business entity.

Each page of website contains unique title and description that is related to the content of the website. JavaScript is generally avoided as it is not search engine friendly.

Keywords and key phrases are defined in a natural way. Website content is written for humans not for search engines.

Each page of website focus on one or two keywords phrases, no more and no less. The keywords are incorporated into Meta tags and web copy.

Thus an optimized website brings search traffic and visitors that have a natural interest in the product or service. Optimization is a part of designing process.

NDDW also pays attention on all the basics for promoting a website starting from defining the navigation structure to the keyword basics, creation of content and avoiding JavaScript and graphics.

Wednesday, February 13, 2008

Guide Before Selecting An Online Games

We know that casino games is one of the most popular entertainment for elders now a day, though there are many casino web sites which provide different casino games with various offers and bonuses, players should be careful while selecting the casino site to play for. They must look out for the casinos which will provide them quality games, where the player can trust and where there are best player services.

While selecting an online casinos you have to pay attention on certain things such as on the reputation of the casino website, on the software provider, bonuses offered by the casinos like sign up bonus, payout time, graphics, game play, speed, monthly tournaments bonus and no deposit bonus, selection of games qualifying for wager, customer services offered by the casinos also about the blacklisted countries and many more. Before playing in any casinos you have to go through the terms and conditions of the casino site and must understand it properly. guide have list for top online casino games to help you choose and determine which the best online casino for you to begin with.

Friday, February 08, 2008

Negative SEO - The Saboteurs Of Search - Mixx

Negative SEO - The Saboteurs Of Search - Mixx

How to Fix Blog Advertising

#1 - Blog owners need to think like advertisers! This is the overarching rule. When it comes to ad placements and ad positions/formats you have to ask yourself: if I was paying to drive traffic to my blog what would that campaign look like?

#2 - The 125×125 isn’t going away but you must supplement it with “interruption sized” banner sizes and placements. My suggestion is adding in a 468×60 at the top of the site and a 300×250 at the bottom of individual post pages. Then once all three units are in place you need to ROADBLOCK the two larger ad units for the same. So for each page impression one of the advertisers would get their ad on the top of the site (468×60), an ad in the left margin (125×125) and your ad at the bottom of the post (300×250). All advertisers will get 100% exposure in the 125×125 section on the right margin.

#3 - A monthly sponsor thank you post. The sponsor post serves two purposes: a. reach the rss readers who don’t see the website based and b. get the advertisers exposure in the content area of the page where readers won’t miss them. Ideally the format allows the advertiser to add a logo and then a message that could be a description of their product/services along with a coupon code special for this site.

#4 - Creative creatives! The ad has to draw the visitor’s attention and entice a click. Adding a call to action like “click here” “get started”, etc, can help. It is important to try a number of different ads and test CTR to see what ads perform the best for you. Even when you think you have one, it will go stale over time and ideally you are swapping out your creative monthly but this is hard to do. Our most successful ad for TLA didn’t even mention our company name it was just this ad below run on TechCrunch:

 casino online games

Thursday, February 07, 2008

Care home

Today, home service contract is one’s best bet.

Resources for home aid company are too many. There are so many qualifications you need to know to assist you on choosing the right reputable agency. At the start you can use the services of a professional agency so that you learn all the details things. Some suggested questions to ask when looking for in-home care are: license agency, the services they provide, services must available 24 hours a day, seven days a week. Once you're well versed to handle things yourself you can venture out by yourself and get started on your quality homes.

A standard home care protects a homeowner or a house buyer from the expenses involved in repairing or replacing have 3 care categories option you choose: the Care Home, Residential Care and Finance. These will help you understand bout home care system and guide for choosing plan for your long-term care – home care or residential care even your monetary necessities.

This should make you think many times before you embark on taking money through home care insurance.